Qualifications
Chief Marketing Officer at SmarterX and Marketing AI Institute
Former Chief Growth Officer at Marketing AI Institute and VP of Marketing at Content Marketing Institute
Leads marketing for the MAICON AI marketing conference
Education
Ohio University
Expertise
B2B marketing
AI in marketing
Content marketing
Growth marketing
Event marketing
Marketing strategy
Cathy McPhillips is Chief Marketing Officer at SmarterX and the Marketing AI Institute, where she leads marketing and growth for the organization's AI research, media, events and education, including the MAICON conference. She previously served as Chief Growth Officer at the Marketing Artificial Intelligence Institute and spent nearly nine years as Vice President of Marketing at the Content Marketing Institute. Earlier in her career she founded McPhillips Marketing and held media and marketing roles at Kona Grill and several Cleveland advertising agencies.
Experience
Chief Marketing Officer at SmarterX
Jun 2025 — Present · 1 yr 4 mos
Chief Growth Officer at Marketing Artificial Intelligence Institute
May 2021 — Present · 5 yrs 5 mos
Vice President of Marketing at Content Marketing Institute
Oct 2012 to May 2021 · 8 yrs 7 mos
Director of Social Good at Be The Change Revolutions
May 2012 to Dec 2013 · 1 yr 7 mos
Founder at McPhillips Marketing
Oct 1999 to Oct 2012 · 13 yrs
Media + Digital Marketing Director at Kona Grill
Nov 2009 to Jan 2012 · 2 yrs 2 mos
Events & webinars (1)
Chief Marketing Officer at SmarterX and Marketing AI Institute
Former Chief Growth Officer at Marketing AI Institute and VP of Marketing at Content Marketing Institute
Leads marketing for the MAICON AI marketing conference
Ohio University
B2B marketing
AI in marketing
Content marketing
Growth marketing
Event marketing
Marketing strategy
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