AI Enablement: AI Skills You Must Master to Run Global Marketing Campaigns

Today’s marketers are expected to do more with AI than generate content. This session focuses on the core AI skills marketing teams need to run high-performing global campaigns—using AI to scale localization, improve conversion rates across markets, and turn multilingual execution into a revenue driver.

You’ll learn how to apply the core AI marketing skills identified as critical for today’s teams, including:

• Prompt engineering: Crafting precise prompts to guide AI in producing on-brand, market-ready content across languages and regions.

• Content creation and creative oversight: Using AI for ideation, drafting, and adaptation at scale while maintaining human-led creativity, brand voice, and consistency globally.

• Data literacy and analysis: Interpreting AI outputs, spotting issues, and using insights to improve performance across channels in different markets.

• Marketing automation and workflow design: Applying AI to reduce manual work (copy/paste, reformatting) so teams can scale omnichannel campaigns efficiently.

• AI-driven personalization: Using AI to support localized messaging, market-specific offers, and regionally relevant customer journeys without rebuilding campaigns.

• Experience with AI tools and platform: Integrating AI into everyday marketing tools for content, SEO, analytics, and campaign execution, especially for multilingual, multi-market launches.

• Data privacy, ethics, and trust: Applying AI responsibly in global marketing, protecting customer data, avoiding errors, and maintaining transparency across markets.

• Practical next steps you can apply immediately to global campaigns

• A copy of our industry study

• A campaign localization checklist

• A shareable AI Skills certificate for LinkedIn